The Singapore Prestige Brand Award (SPBA) was inaugurated in 2002 by the Association of Small & Medium Enterprises (ASME) and Lianhe Zaobao. Today, the SPBA continues to recognise and honour Singapore brands that have been developed and managed effectively through various branding initiatives.

With the increasing number of homegrown brands becoming established household names, achieving this esteemed mark of success is certainly a significant milestone in the branding journey of any local brand. The Award also serves as a yardstick for SMEs to benchmark their brand equity against their competitors.

Having established itself as a prestigious branding Award that local brand owners strive to attain, the SPBA remains an effective platform for companies which aspire to become sterling brand names in Singapore to fuel their expansion plans abroad.

To meet the demands of the market, the SPBA comprises five main Award Categories, namely SPBA - Promising Brands, SPBA - Established Brands, SPBA - Heritage Brands, SPBA - Regional Brands and SPBA - Special Merit.

For each Award Category, an Overall Winner will be chosen, with the exception of SPBA - Special Merit.

A SPBA - Most Popular Brand Winner will also be selected via public voting for each Award Category with the exception of SPBA - Special Merit.

For enquiries, please email the SPBA Secretariat at For more information, please visit


The Entrepreneur of the Year Award (EYA) is the oldest award in Singapore that honours local entrepreneurs who have shown outstanding performance as business owners, be they emerging or established enterprises, in their respective fields. Now in its 31th year, the EYA is jointly organised by the Association of Small & Medium Enterprises (ASME) and the Rotary Club of Singapore. The Award prides itself for the high qualifying criteria, rigorous rounds of site visits, and stringent judging process.

The EYA continues to build upon its legacy as one of Singapore’s most established business accolades where top entrepreneurs are showcased on a platform of national scale. It is also an excellent opportunity to embark on a fulfilling and rewarding Award Journey that spurs business owners and aspiring entrepreneurs to aim higher and achieve greater success in the business arena.

For enquiries, please email the EYA Secretariat at For more information, please visit